Burning Questions: How Do We Know What Skills We Should Be Tracking?

Welcome to our "Burning Questions" series, where we tackle the most pressing issues in talent management. Today, we're addressing a fundamental question that's more relevant than ever: "How do we know what skills we should be tracking?"

This question isn't just relevant—it's crucial for survival in our technology-driven era. The World Economic Forum's 2023 report delivers a stark wake-up call: by 2025, half of all employees will need significant reskilling. This isn't a gradual shift; it's a seismic change that demands immediate action.

The message is clear: companies that master skills tracking and management will thrive. Those that don't risk obsolescence. But with the dizzying pace of technological change, how can organizations stay ahead?

That's exactly what we're here to explore. In this post, we'll dive into cutting-edge strategies and best practices for identifying and tracking the skills that will drive your organization's success in 2024 and beyond. From leveraging AI and predictive analytics to tapping into the collective intelligence of your workforce, we'll show you how to build a skills tracking system that's not just reactive, but proactive and future-proof.

Let's get started on your journey to mastering the art and science of skills tracking.

1. Identifying Critical Skills: Where to Start?

A. Leverage Existing Resources

Begin by assessing your current resources:

  1. Job Descriptions: Analyze existing job descriptions to extract key skills and competencies.

  2. Performance Reviews: Mine performance data to identify skills that correlate with high performance.

  3. Project Outcomes: Review successful projects to determine the skills that contributed to their success.

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B. Analyze Market Trends and Labor Market Data

Stay ahead of the curve by looking outward and learning from your own data:

  1. Competitor Analysis: Study job postings from competitors to identify in-demand skills.

  2. Industry Reports: Consult industry forecasts and reports to anticipate future skill needs.

  3. LinkedIn Insights: Utilize LinkedIn's skills data to understand trending skills in your industry.

A 2023 LinkedIn Workplace Learning Report found that 89% of L&D professionals say upskilling and reskilling are a priority for their organizations.

C. Implement AI-Powered Skill Intelligence

Leverage advanced technologies for comprehensive skill mapping and skills intelligence.

  1. Skill Taxonomies: Use market leading dynamic skill taxonomies.

  2. Predictive Analytics: Employ predictive models to forecast future skill needs.

  3. Natural Language Processing (NLP): Analyze job descriptions and resumes to extract and categorize skills automatically.

Gartner predicts that by 2025, 70% of organizations will use AI-powered talent intelligence platforms to optimize talent management processes.

2. Building a Robust Skills Framework

A well-structured skills framework is crucial for effective skills management. Here's how to create one:

  1. Skill Categorization: Organize skills into categories (e.g., technical, soft skills, leadership).

  2. Proficiency Levels: Define clear proficiency levels for each skill.

  3. Skill Relationships: Map relationships between skills to identify skill clusters and career paths.

  4. Regular Updates: Establish a process for regularly updating the framework to keep it relevant.

Deloitte's 2023 Human Capital Trends report states that organizations with a mature skills framework are 2.5 times more likely to effectively match talent to opportunities.

3. Implementing Skills Based Strategies

Skills Based Hiring: A New Paradigm for Talent Acquisition and Internal Mobility

To effectively track and utilize skills, organizations must first shift their hiring practices. Skills based hiring focuses on a candidate's capabilities rather than traditional credentials. Here's how to implement this approach:

  1. Skill-Centric Job Descriptions: Rewrite job postings to emphasize required skills over degrees or years of experience. For example, instead of "5 years of marketing experience," list specific skills like "proficiency in data-driven campaign analysis" or "expertise in social media content creation."

  2. Competency-Based Assessments: Implement practical assessments that directly measure a candidate's ability to perform job-related tasks. This could include:

    • Work sample tests

    • Role-playing exercises

    • Technical skill evaluations

    • Problem-solving scenarios

  3. Structured Skill Interviews: Develop interview questions that probe for specific skills and past experiences demonstrating those skills.

  4. Skills Mapping: Create a comprehensive skills map for each role, outlining both essential and desirable skills. Use this as a guide during the hiring process to ensure all critical competencies are evaluated.

  5. Internal Skill Data: Develop and maintain data on employee skills to identify potential internal mobility candidates for new roles or projects.

The impact of skills based hiring can be significant. A 2023 Harvard Business Review study found that this approach can increase the candidate pool by up to 70% and improve job performance by 25%. Moreover, skills based hiring practices often lead to more diverse and inclusive workforces, as they remove many of the traditional barriers to entry that disproportionately affect underrepresented groups.

By focusing on skills rather than proxies like degrees or job titles, organizations can tap into a wider talent pool, improve job performance, and build a more adaptable workforce ready to meet the challenges of a rapidly changing business environment.

B. Internal Mobility and Career Pathing

Facilitate career growth within your organization:

  1. Skills Marketplaces: Create internal platforms where employees can showcase their skills and find new opportunities.

  2. Career Path Visualization: Provide tools that allow employees to visualize potential career paths based on their current and aspirational skills.

  3. Skill-Based Promotions: Base promotions on skill acquisition and demonstration rather than tenure alone.

According to a 2023 Mercer study, companies with strong internal mobility programs saw a 41% longer employee tenure compared to those without.

C. Personalized Learning and Development

Tailor L&D initiatives to individual skill gaps:

  1. Skill Gap Analysis: Use skills data to identify individual and organizational skill gaps.

  2. Personalized Learning Paths: Create customized learning journeys based on current skills and career aspirations.

  3. Micro-learning: Implement bite-sized, skill-specific learning modules for just-in-time skill development.

A 2023 PwC survey found that 77% of employees are ready to learn new skills or completely retrain to remain employable.

4. Leveraging Skills Data for Organizational Success

A. Workforce Planning

Use skills data to inform strategic decisions:

  1. Skills Heat Maps: Create visual representations of skill distribution across the organization.

  2. Scenario Planning: Model different scenarios to understand the impact of skill shifts on organizational capabilities.

  3. Succession Planning: Identify potential leaders based on their skill profiles and development trajectories.

B. Project Staffing and Team Composition

Optimize team performance through skills based allocation:

  1. Skills Based Team Formation: Assemble project teams based on complementary skill sets.

  2. Cross-Functional Collaboration: Identify opportunities for cross-pollination of skills across departments.

  3. Skill Utilization Analytics: Track and optimize the utilization of critical skills across projects.

C. M&A Post-Merger Synergy

Maximize the value of mergers and acquisitions through skills intelligence:

  1. Skills Due Diligence: Assess the skills landscape of potential acquisition targets.

  2. Integration Planning: Use skills data to inform integration strategies and identify areas of complementary expertise.

  3. Cultural Alignment: Analyze soft skills and cultural competencies to facilitate smoother post-merger integration.

A 2023 McKinsey study found that companies that use skills data in M&A integration are 30% more likely to achieve their synergy targets.

Conclusion: The Future of Skills Management

As we navigate the complexities of the modern workplace, effective skills management has become more critical than ever. By implementing robust skills frameworks, leveraging advanced technologies, and adopting skills based strategies across all aspects of talent management, organizations can build agile, future-ready workforces.

Lynda Gratton, Professor of Management Practice at London Business School, summarizes it well:

"The future belongs to organizations that can not only identify and develop critical skills but also create ecosystems where skills can flow freely to where they are needed most."

As you embark on your skills management journey, remember that it's an ongoing process of learning, adaptation, and optimization. Stay curious, remain flexible, and always keep your eye on the evolving landscape of skills that will drive your organization's success in 2024 and beyond.

If you want to learn more about this topic and the other burning questions that we’ve been hearing from people like you, download our new eBook, “7 Burning Questions in Skills Management.”

Workforce PlanningTyler Convey